A Sneak Peek
This is the tentative title of the second book in the series titled “Managing SEO
“. Its byline is “Important Topics to Discuss with the SEO Team or Agency“.
Background
These three books started as a single manuscript, titled, “Managing SEO“. My former literary agent did not like it and asked for something more catchy, which was “Accidental SEO Manager“, which is now the first book. I shared the manuscript with a couple of non-SEO friends as they are managers who have employed SEOs but have never worked as SEOs themselves. Their feedback was that it was “too technical” in parts. Therefore, the “technical” parts have been hived off into this second book, which is still some weeks away.
Contents (A sample)
Preface
Artificial Intelligence
- AI’s place in SEO
- Threats to SEO from AI
- Retrieval Augmented Generation
- Solution Generation Experience
Tackling Complexity
- Core Website Technology
- HTML
- Search-Friendly Information Architecture
- Analytics
- Search Operators
- Structured Data
- Pagination
- Robots
- Sitemaps
- Spider-Friendliness
- PageRank
- Navigation
- GDPR
- Site Performance
- CDNs
- Domain, Subdomain, or Folder
- DNS
- HTTP/1.1, HTTP/2, HTTP/3
- Web Vitals
- Dealing with Core Web Vitals
- Other Web Vitals
- Page Experience
- Accessibility and Inclusive Design
- PageSpeed Insights
- Lighthouse
- Browser Hints
- Multinational Challenges
Keeping Up with SEO
- Unlearn the Unnecessary
- Leave it to the Experts
- Digital Blogs and Newsletters
- Resources for your Team
- Online Discussion Forums
- Tools
Next Book
The third book in this series is The C-Suite Blind Spot, which will be released after this one.