About

Ash Nallawalla

Ash Nallawalla has been an author for over 40 years and a search marketer for over 20 years. At various times he has been an independent consultant and an in-house SEO manager for large companies and agency-side for small businesses. He speaks at Pubcon and other SEO conferences. He also founded and sold an SEO training business. He wrote a monthly column about SEO in APC Magazine for many years. He felt a need to bridge a perceived awareness gap he saw in managers who were accountable for SEO. He saw costly mistakes that led to ranking drops – which meant lost revenue to most businesses.

Prior to search marketing, Ash was a traditional product marketer. He is a RAAF veteran. He co-wrote five books in the 1980s:

• Wildcards, Volumes 1 – 4
• Better Radio/TV Reception

This Website

This website has three purposes:

• To provide a convenient list of clickable links mentioned in the books, so readers don’t need to type them out. Please bookmark the links page for future reference.
• To point visitors to booksellers who sell these books.
• To enable visitors to leave their contact information for notification about the next book/s.