This list of links is presented in the sequence they appear in the books. Page numbers might not coincide with the format of your book, so are omitted to avoid confusion.
Book 1: Accidental SEO Manager
Preface
https://www.webmasterworld.com
Chapter 1: So, What Is SEO
https://developers.google.com/search/docs/essentials
https://www.bing.com/webmasters/help/help-center-661b2d18
https://yandex.com/support/webmaster/
https://twitter.com/willcritchlow/status/1469308780986916864
Chapter 2: SEO Essentials
https://www.google.com/search/howsearchworks/
https://blog.google/products/search/introducing-knowledge-graph-things-not/
https://blog.google/products/search/how-ai-powers-great-search-results/
https://ai.googleblog.com/2021/02/machine-learning-for-computer.html
https://twitter.com/dannysullivan/status/1044276380098158593
https://ai.googleblog.com/2018/11/open-sourcing-bert-state-of-art-pre.html
https://blog.google/products/search/how-ai-making-information-more-useful/
Chapter 3: Types of SEO Expertise
https://en.wikipedia.org/wiki/JavaScript
https://developers.google.com/search/docs/crawling-indexing/links-crawlable
https://publishercenter.google.com
Chapter 4: Search Console and Webmaster Tools
https://www.bing.com/webmasters
https://search.google.com/search-console/
https://searchadvisor.naver.com/console/board
https://support.google.com/webmasters/answer/9133276
https://developers.google.com/web/tools/chrome-user-experience-report/
https://developers.google.com/search/docs/advanced/structured-data/sitelinks-searchbox
https://support.google.com/webmasters/answer/9044175
https://support.google.com/webmasters/answer/9049606
Chapter 5: Managing Keywords
Chapter 6: Managing Content
https://www.ibm.com/demos/live/natural-language-understanding/self-service/home
https://en.wikipedia.org/wiki/Author-level_metrics
https://support.google.com/websearch/answer/9281931
https://www.youtube.com/watch?v=Yx997SsiYlw&t=1337s
https://developers.google.com/search/docs/advanced/crawling/special-tags
https://developers.google.com/search/docs/advanced/appearance/title-link
https://support.google.com/business/answer/7091
https://support.google.com/merchants/answer/6059553
https://www.thinkwithgoogle.com/marketing-strategies/video/optimize-your-content/
https://support.google.com/podcast-publishers/answer/10315648
https://developers.google.com/search/docs/advanced/appearance/flexible-sampling
https://creators.google/en-us/content-creation-products/own-your-content/web-stories/
https://developers.google.com/search/docs/advanced/appearance/enable-web-stories
https://www.copyright.gov/dmca/
https://lumendatabase.org/notices/27417674
https://support.google.com/legal/answer/3110420
https://support.google.com/youtube/answer/2807684
https://www.bing.com/webmaster/contentremovalform/showcontentremovalform
https://twitter.com/JohnMu/status/1507079899097583618
Chapter 7: Managing Links
https://developers.google.com/search/docs/essentials/spam-policies#link-spam
https://docs.microsoft.com/en-us/windows/uwp/launch-resume/web-to-app-linking
https://developer.apple.com/documentation/xcode/allowing-apps-and-websites-to-link-to-your-content
https://www.joeyoungblood.com/link-building/beware-of-this-domain-authority-link-building-scam/
https://www.helpareporter.com/
https://www.internetmarketingninjas.com/blog/link-building/scholarship-link-building-penalized/
https://fairuse.stanford.edu/overview/website-permissions/linking/
https://support.google.com/webmasters/answer/2648487?hl=en
https://search.google.com/search-console/disavow-links
https://research.google/pubs/pub334/
Chapter 8: Managing Rankings
https://developers.google.com/search/updates/ranking
https://support.google.com/websearch/answer/179386
https://support.google.com/business/?hl=en#topic=4539639
https://support.google.com/business/contact/gmb_3p_complaints
https://support.google.com/business/answer/9157481
https://register.apple.com/placesonmaps/
Chapter 9: Managing Your Online Reputation
https://www.ipaustralia.gov.au/ip-for-digital-business/idea/trade-marks-and-domain-names
https://www.gov.uk/guidance/keeping-your-domain-name-secure
Chapter 12: Managing Agencies and Consultants:
Chapter 13: Structuring the SEO Strategy Process
https://en.wikipedia.org/wiki/OKR
https://www.thinkwithgoogle.com/intl/en-145/future-of-marketing/creativity/kpis-essential-framework/
https://www.kaushik.net/avinash/see-think-do-care-win-content-marketing-measurement/