Accidental SEO Manager
by Ashok “Ash” Nallawalla
Accidental SEO Manager is the first book in a series written for search engine optimization (SEO) managers and the C-suite. If you are an SEO practitioner, buy this book for your manager, particularly if they are not an SEO. If you are an agency owner, buy it for your clients. There is very little, if any, “how to do SEO” here – it is entirely about the “What” and “Why” of SEO and how to be an effective SEO Manager. Scroll down for more details.
Buy the book
Available now at Amazon only in a Paperback edition.
About the author
Ash Nallawalla has been a search marketer for over 22 years. At various times he has been an independent consultant and an in-house SEO manager for large companies and agency-side for small businesses. He also founded and sold an SEO training business. He wrote a monthly column about SEO in APC Magazine for many years.
Coming
There will be at least two more books in this series.
Accidental SEO Manager – Managing SEO Teams, Agencies and Websites that Sell
The essentials for SEO managers who have little or no background in SEO.
Is Our SEO Working? – Important Topics to Raise with the SEO Team or Agency
Some important technical matters that the SEO manager needs to understand and ask of their in-house SEO team or agency.
The C-Suite Blind Spot – Winning in Organic Search for the C-suite
How the C-Suite can grasp the basics of SEO and empower the SEO manager and SEO team to get the best outcomes.